What is it with people. I was unwillingly listening to a radio interview between DJ Fresh and a minor SA celebrity the other day and was greatly disappointed with what I heard. If the industry of 'celebrities' aren't careful I predict they will soon find themselves on the trash heap. Just on top of conservatives and flight attendants.
The interview went fine. I am sure for someone who is a fan of auto-tuned electro pop and/or is a regular reader of Heat magazine, it must have been a feast for the ears. For me however it was simply a lesser evil than the Jennie Chrys-Williams debate about why restaurants should serve water bottled on source. Surprisingly, Johannesburg municipal water is some of the cleanest in the world and we should be proud to bottle it. Bottled in Brakpan has a nice ring to it, a business opportunity for the more entrepreneurial out their. But I digress.
Coming towards the end of the allotted time for the interview, DJ Fresh allowed this particular artist free reign to say what she wanted. In media talk its called plugging. A chance to say what the artist actually wants to say. Everything up til that point has simply been idle chit chat (often script written and rehearsed) to keep us listening and 'enthralled'.
Jumping at the opportunity, she promptly stated her twitter handle. That was it. Well not really. She had to spell it of course because no artist worth the beans has a twitter handle that's spelt like it sounds. As the interview ended and Fresh went on to another segment, I was left flummoxed.
Surely the broadcast industry hasn't become so desperate as to entertain such tripe? Surely the artist in question doesn't believe that such a desperate form of self advertising is going to increase her exposure? Surely the listeners aren't buying this bull shit?
What is this world coming to... what am I coming to?
@chianosky
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