The subtle art of gum tasting is one which is foreign to me. So it was with great trepidation that I popped Clorets new product into my mouth - set that exact task. The first problem it seems for anyone set such a difficult task is identifying the products 'unique' and 'subtle' blend of flavors. For me the gum gave off a strong initial rush of flavour that is indistinguishable from that of a chappie... Or any other brand of gum for that matter.
Where Clorets sets themselves apart however is in the branding of their product. The Eliminator! That's an overly aggressive name for a pit bull let alone a simple stick of gum. Nevertheless, the Clorets marketing department is sticking with it. Expect the usual sales spiel about clinically proven whiter teeth and healthier gums is sure to follow.
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